Brightspark Blog

Welcome to startup investing: Forget everything you’ve learned about financial metrics. (Part 2)

Posted by Eleonore Jarry-Ferron on 12/19/16 2:31 PM

Last week, we dissected popular financial metrics and wrote about how they apply – or rather don’t apply – to most startup investments. This week, we look at Gross Margins and what startup investors should really look for, especially in a service-based model.

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Topics: venture capital, tips

Welcome to startup investing: Forget everything you’ve learned about financial metrics (Part 1)

Posted by Eleonore Jarry-Ferron on 12/12/16 11:16 AM

New to startup investing? So am I. 

A few months ago, I jumped ship from the audit practice of a Big 4 accounting firm to join an innovative, entrepreneurial, striving venture capital firm. I knew it would be night and day, notably because startups financials have little in common with large corporations and that accounting principles often clash with startups economics.

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Topics: venture capital, tips