Last week, we dissected popular financial metrics and wrote about how they apply – or rather don’t apply – to most startup investments. This week, we look at Gross Margins and what startup investors should really look for, especially in a service-based model.
New to startup investing? So am I.
A few months ago, I jumped ship from the audit practice of a Big 4 accounting firm to join an innovative, entrepreneurial, striving venture capital firm. I knew it would be night and day, notably because startups financials have little in common with large corporations and that accounting principles often clash with startups economics.