« More "Bill Gateses", not more graduates | Main | Kickstarting an industry »


A good place for discussion about Android mobile is http://www.androidmobileforum.com

This is a very nicely written blog entry exposing some of the facts not mentioned in other articles. Everything you say makes perfect sense. I also read another article stating that the Open Handset Alliance (OHA) should have members of the "content" community. I don't see why that is necessary at all. You don't see singers (or their producers and distributors) involved in the design of music players just as well as you don't see actors involved in designing HDTV screens.

The exciting thing to me about Google's Android is that it provides pressure in the right direction. Yes as a developer it is just another platform to support in the meantime but if Google were to win the 700Mhz auction with a carrier partner (let's say Clearwire with WiMax technology), then that little crack in the water dam becomes bigger and once people see that I beleive enough disruption will occur to change the industry. The long tail of small mobile developers will flock to this amplifying the push. Carriers see this and are quickly changing previous policies to ease the pressure that is mounting.

Like that saying goes, "keep your friends close but your enemies closer" totally reflects some of the "partners" in this new OHA. Best way to figure out how to kill OHA would be to be a part of it and disguise it as co-opetition (cooperation & competition). Another piece of the puzzle must be for Google to provide a way for mobile developers to cash in with Google Advertizement; a way to monetize their wares without charging subscribers. A free application directory would also be nice so users can easily find apps. Make it easy and inexpensive for people to use apps on cellphones and you truly kick off Mobile 2.0.

It is shocking how expensive mobile data is. SMS is a huge cash-cow, it is unbeleivable to charge 15 cents for 160 bytes of wireless data. On that rate a typical 5MB song would cost about $5000, that's insane and a huge innovation road block for wireless. Imagine if physical roads were charging a toll of $100 for every kilometer travelled, the car industry would have gone nowhere. With such limited physical resource as spectrum is, it amazes me that it gets actioned off to the highest bidder. The bigger the bidding war, the more expensive it will be for consumers so it is not in the public's best interest.

The real problem on mobile is the lack of a real keyboard, mouse and large monitor by which the customer can easily enter more contextual data which would make his experience better.

Nearly everybody (Google included) is going the route of mobile applications. I think this is a mistake because of the behavioral changes it requires customers to embrace.

The simpler solution is to dynamically adjust the browser menus so that they can mimic an application. The benefit of transmitting real time contextual information such as who, what and where I am to a web service is that the enterprise can now offer a more compelling experience for the consumer.

For example when I’m looking for a Starbucks why can’t I simply log on to Starbucks home page and then have a “new” option show up in the menu of the browser which says “Find a store near you”. The second you click on that option the mobile device transmits your mobile data to Starbucks and the Starbucks web service computes the closest location for you. It then returns a web page with a mobile coupon and a map to the closest store.

This achieves the gold standard in mobile experiences….

Zero behavioral changes
Single sign on
2 second response time (real time gzip, Bz2 compression)
3 clicks to relevant content

BTW all of the above is now a reality. We took the data compression technology we invented for the web (Mod_Gzip) and turned it into Mod_Mobile. More information can be found here: www.5o9inc.com



Yea I like Googles Initiative to open up the source and maybe give us free service. The phone cos. are gouging us too much.

The comments to this entry are closed.